It’s time to say goodbye to traditional passwords

It’s time to say goodbye to traditional passwords

Did you ever imagine a world where the lengthy, complicated passwords people often forget would become a thing of the past?

It seems that day might be arriving sooner than we anticipated.

Google has officially made Passkeys the default sign-in method for all personal accounts on its network, signalling the beginning of a new era in online security.

What’s a Passkey, you ask?

It’s the next big thing in internet safety. And as a business owner with staff, you should pay attention to this game-changing innovation.

Here’s everything you need to know.

What are Passkeys?

Imagine logging into your account using just a four-digit PIN or your biometric data like fingerprints or facial recognition. That’s precisely what a Passkey is.

Simple, isn’t it?

But don’t let the simplicity fool you. This new technology significantly reduces the likelihood of having your credentials stolen or your account taken over by cyber criminals.

How do Passkeys work?

Creating a Passkey is easy. Head over to Google’s official Passkeys website, create a PIN or connect your biometrics (fingerprint or face), link your smartphone, and you’re done.

Just remember, your PC needs to run at least Windows 10, or your Mac should have macOS Ventura or above. And on your phone, you need Android 9 or iOS 16.

As of now, this tech works only on Microsoft Edge, Safari, and Google Chrome browsers.

What are the benefits of Passkeys?

According to Google, 64% of people find Passkeys easier to use than traditional login methods.

Not only are they simpler and more secure, they’re also faster. Logging in with a Passkey is 40% quicker than using a regular password.

What’s next?

Google’s decision to make Passkeys the default sign-in method is just the beginning. The tech giant is already working with select partners to make this new login usable across Chrome and Android. It’s already available on Uber and eBay, with plans to expand to WhatsApp soon.

So, it might be wise to start thinking about how Passkeys can benefit your business. After all, Google could soon roll out this feature for business accounts too.

Meantime, if you’re not quite ready to embrace Passkeys, you can still opt-out. Just head to the Sign-in options page, find “Skip Password When Possible”, and toggle off the switch.

We’d recommend you give it a try and see how much easier – and more secure – it can make things. And of course, if you need any help, get in touch.

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What Is Microsoft Sales Copilot& What Does It Do?     

Microsoft surface

The use of AI-driven processes is exploding. Every time you turn around, software has gotten more intelligent. Harnessing the power of AI and machine learning is crucial for staying competitive.

Microsoft is a pioneer in the tech industry and this new AI era. It continues to lead the way with innovative solutions designed to empower businesses. One such innovation is Microsoft Sales Copilot.

This is a tool poised to reshape the future of business. Next, we’ll delve into what Microsoft Sales Copilot is. As well as how it is revolutionizing the world of sales and customer insights.

The Birth of Microsoft Sales Copilot

Microsoft Sales Copilot is the latest addition to the company’s robust portfolio. It was officially introduced in July 2023. It represents a significant leap forward in leveraging AI and machine learning. It’s designed specifically to enhance sales processes and customer engagement.

This groundbreaking tool is built on the foundation of Dynamics 365 Customer Insights. This is Microsoft’s platform for unifying customer data and delivering actionable insights. The tool combines the capabilities of Customer Insights with AI-driven features. Sales Copilot offers sales teams a comprehensive and intelligent solution. Both for customer engagement and relationship management.

What Can Microsoft Sales Copilot Do?

Personalized Customer Insights

Personalised customer insights is one of the core features of Microsoft Sales Copilot. It achieves this by leveraging AI and machine learning to analyze a wide range of data sources. This includes:

  • Customer behavior
  • Buying history
  • Customer interactions

By aggregating and processing this data, Sales Copilot saves salespeople time. It can provide sales professionals with a 360-degree view of their customers. As well as help them understand preferences, needs, and potential pain points.

AI-Driven Recommendations

Sales Copilot doesn’t just stop at providing insights. It goes a step further by offering AI-driven recommendations. These recommendations guide sales teams in their interactions with customers.

For example, the tool can suggest things like:

  • The most appropriate communication channels
  • Timing for follow-ups
  • Tailored, client-specific content recommendations

This level of personalization enables sales teams to engage with customers more effectively.

Enhanced Collaboration

Collaboration is a cornerstone of successful sales processes. Sales Copilot recognizes this by facilitating collaboration among team members. It provides a centralized platform where sales professionals can do things like:

  • Share customer insights
  • Discuss strategies
  • Collaborate on deals

This improves internal communication. It also ensures sales team alignment in the approach to engaging with customers.

Predictive Analytics

Predictive analytics is another powerful aspect of Microsoft Sales Copilot. The tool analyzes historical data and customer behavior patterns. This allows it to predict future customer actions and trends.

This empowers sales teams to make informed decisions. As well as proactively address customer needs, rather than simply reacting to them.

Seamless Integration

Sales Copilot seamlessly integrates with other Microsoft tools and services. This creates a unified ecosystem. This integration allows for a smooth flow of data between applications. It eliminates the need for manual data entry, reducing the risk of errors. It also ensures the consolidation of all customer interactions and data. Having customer information in one place makes for easy access and analysis.

Cloud Migration Program

Besides Sales Copilot, Microsoft also introduced a new cloud migration program. This is in conjunction with Dynamics 365 Customer Insights. This program aims to simplify the process of migrating customer data to the cloud. The integration of Sales Copilot with this program further enhances its capabilities. It does this by providing access to a wealth of cloud-based data.

How Does Sales Copilot Benefit Your Business?

Microsoft Sales Copilot holds immense promise for businesses across various industries. It enables sales teams to work more intelligently and efficiently. The tool has the potential to drive revenue growth and enhance customer satisfaction. Here are some ways in which Sales Copilot can benefit your business.

Improved Customer Engagement

Personalized insights and AI-driven recommendations have many benefits. For one, they enable sales professionals to engage with customers more meaningfully. This can lead to higher conversion rates and increased customer loyalty.

Streamlined Sales Processes

The tool’s predictive analytics and collaboration features can streamline sales processes. It can make them more efficient and effective. This, in turn, can reduce the time and effort required to close deals.

Data-Driven Decision-Making

Sales Copilot provides access to a wealth of customer data and insights. This empowers businesses to make data-driven decisions. This can lead to better-targeted marketing campaigns, product development, and customer service strategies.

Enhanced Competitive Advantage

Businesses that leverage Sales Copilot can gain a competitive advantage. It helps them stay ahead of customer trends and needs. This can be particularly valuable in fast-paced and competitive industries.

Scalability and Flexibility

Microsoft’s cloud-based solutions, including Sales Copilot, offer scalability and flexibility. This allows businesses to adapt to changing market conditions and customer demands.

You Don’t Have to Face the AI Frenzy Alone

AI and machine learning are transforming business tools rapidly. This can cause business owners to worry about falling behind competitors.

You don’t have to figure this all out yourself. We can help. Give us a call today to schedule a chat.

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Are you using the all-new Teams yet?

The Al new teams

Microsoft is rolling out a brand-new version of Teams, its video conference, collaboration, and chat platform. We’re being promised a faster and easier way to work. And we all could use a bit of that, couldn’t we?

The new Teams is like the superhero of apps for Windows and Mac. It’s faster than a speeding bullet… well, at least twice as fast as the classic version. Plus, it’s on a diet, using up to 50% less memory and disk space.

Microsoft went back to the drawing board to reimagine it, make it simpler and more flexible. Now Teams:

  • Plays better with third-party apps
  • Is happier calling phones outside of Teams
  • Gets you into meetings quicker than you can say “not another meeting”

This pumped-up version of Teams uses some tech which allows it to share resources with your browser. That reduces how much memory and disk space it needs.

And the initial test results? Teams is twice as quick when loading the app, joining meetings, and switching chats and channels.

This isn’t just for businesses using Windows. Teams on Mac is also getting this performance boost.

Microsoft promises this update will be a game-changer for your productivity. They’ve improved the user interface, adding in a “mark all as read” feature in activity.

Plus, they’re introducing Copilot, an AI assistant that can summarise key points from your chats and calls. Sort of like having your very own personal assistant, just without the coffee runs.

Are you ready to switch to the new and improved Teams? It’s rolling out now. Look at the top left corner of your Teams app… if you see “try the new Teams”, then you can flick the switch and try it out.

If you need help with Teams for your business, get in touch.

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Watch Out for Ransomware Pretending to Be a Windows Update

Imagine you’re working away on your PC and see a Windows update prompt. Instead of ignoring it, you take action. After all, you want to keep your device safe. But when you install what you think is a legitimate update, you’re infected with ransomware.

That’s the nightmare caused by an emerging cybersecurity threat.

Cybercriminals are constantly devising new ways to infiltrate systems. They encrypt valuable data, leaving victims with difficult choices. Once ransomware infects your system, your PC is pretty useless. You either have to pay a ransom or get someone to remove the malware. As well as install a backup (if you have one!).

One such variant that has emerged recently is the “Big Head” ransomware. It adds a new layer of deception by disguising itself as a Windows update. In this article, we’ll explore the ins and outs of Big Head ransomware. Including its deceptive tactics. We well as how you can protect yourself from falling victim to such attacks.

The Big Head Ransomware Deception

Ransomware attacks have long been infamous for their ability to encrypt files. This renders them inaccessible to the victim until a ransom is paid to the attacker. In the case of Big Head ransomware, the attackers have taken their tactics to the next level. The attack masquerades as a Windows update.

Big Head ransomware presents victims with a convincing and fake Windows update alert. Attackers design this fake alert to trick users. They think that their computer is undergoing a legitimate Windows update. The message may appear in a pop-up window or as a notification.

The deception goes even further. The ransomware uses a forged Microsoft digital signature. This makes the fake update appear more authentic. This adds an extra layer of credibility to the malicious message. And makes it even more challenging for users to discern its true nature.

The attack fools the victim into thinking it’s a legitimate Windows update. They then unknowingly download and execute the ransomware onto their system. From there, the ransomware proceeds to encrypt the victim’s files. Victims see a message demanding a ransom payment in exchange for the decryption key.

By 2031, it’s expected a ransomware attack will occur every 2 seconds.

Protect Yourself from Big Head Ransomware & Similar Threats

Cyber threats are becoming more sophisticated. It’s not just the good guys exploring the uses of ChatGPT. It’s crucial to take proactive steps to protect your data and systems. Here are some strategies to safeguard yourself from ransomware attacks like Big Head.

Keep Software and Systems Updated

This one is tricky. Because updating your computer is a best practice for security. Yet, Big Head ransomware leverages the appearance of Windows updates.

One way to be sure you’re installing a real update is to automate. Automate your Windows updates through your device or an IT provider (like us). This increases the chances of spotting a fake that pops up unexpectedly.

Verify the Authenticity of Update

Before installing any software update, verify its authenticity. Genuine Windows updates will come directly from Microsoft’s official website. Or through your IT service provider or Windows Update settings. Be cautious of unsolicited update notifications. Especially those received via email or from unfamiliar sources.

Verify the Authenticity of Update

Before installing any software update, verify its authenticity. Genuine Windows updates will come directly from Microsoft’s official website. Or through your IT service provider or Windows Update settings. Be cautious of unsolicited update notifications. Especially those received via email or from unfamiliar sources.

Backup Your Data

Regularly back up your important files. Use an external storage device or a secure cloud backup service. In the event of a ransomware attack, having backup copies is vital. Backups of your data can allow you to restore your files without paying a ransom.

Use Robust Security Software

Install reputable antivirus and anti-malware software on your computer. These programs can help detect and block ransomware threats. This helps prevent them infiltrating your system.

Educate Yourself and Others

Stay informed about the latest ransomware threats and tactics. Educate yourself and your colleagues or family members. Discuss the dangers of clicking on suspicious links. As well as downloading attachments from unknown sources.

Use Email Security Measures

Ransomware often spreads through phishing emails. Put in place robust email security measures. Be cautious about opening email attachments or clicking on links. Watch out for emails from unknown senders.

Enable Firewall and Network Security

Activate your computer’s firewall. Use network security solutions to prevent unauthorized access to your network and devices.

Disable Auto-Run Features

Configure your computer to disable auto-run functionality for external drives. This can help prevent ransomware from spreading through infected USB drives.

Be Wary of Pop-Up Alerts

Exercise caution when encountering pop-up alerts. Especially those that ask you to download or install software. Verify the legitimacy of such alerts before taking any action.

Keep an Eye on Your System

Keep an eye on your computer’s performance and any unusual activity. If you notice anything suspicious, investigate immediately. Suspicious PC activity can be:

  • Unexpected system slowdowns
  • File changes
  • Missing files or folders
  • Your PC’s processor “whirring” when you’re not doing anything

Have a Response Plan

In the unfortunate event of a ransomware attack, have a response plan in place. Know how to disconnect from the network. Report the incident to your IT department or a cybersecurity professional. Avoid paying the ransom if possible.

Need a Cybersecurity Audit?

Don’t leave unknown threats lurking in your system. A cybersecurity audit can shed light on your system vulnerabilities. It’s an important proactive measure to ensure network security.

Give us a call today to schedule a chat.

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Never mind “can’t teach an old dog new tricks”…

Cyber Risdks!!

New research has uncovered an unexpected twist in the tale of cyber security risks – your tech-savvy younger employees may be your biggest vulnerability.

Shocked? Let’s dive into the details.

More than 6,500 employees across the globe were surveyed, with an almost equal representation of demographics. The results were rather alarming.

The study found that younger office workers, those 40 or under, are more likely to disregard standard password safety guidelines. Can you believe that 34% admitted to using their birth dates as passwords, compared to just 19% of those over 40?

And it doesn’t stop there.

The habit of using the same password across multiple devices was also more prevalent among younger workers, with 38% admitting to doing this.

And let’s not even get started on phishing scams. A whopping 23% of the younger demographic didn’t report the last phishing attempt they received. Their reasoning? “I didn’t think it was important”.

But surely they understand the gravity of security threats against businesses, right? Well, not quite.

While ransomware and phishing were acknowledged as critical threats by 23% and 22% of employees respectively, the overall attitude towards cyber security leaves much to be desired.

Here’s the kicker: a staggering number of those surveyed revealed that their organisations did NOT provide any mandatory cyber security training.

From the US (30%) to the UK (17%), Netherlands (32%), Japan (35%), India (31%), Germany (22%), France (43%), Australia (29%) and China (65%) – the numbers speak for themselves.

So, are we really to blame our young workforce when it’s clear that businesses aren’t doing enough to equip their employees with the necessary cyber security skills?

It’s high time we stopped treating cyber security as an afterthought and started investing in regular cyber awareness training for everyone in our businesses. Yes, EVERYONE. Not just the tech team or the executives, but every single employee.

At the end of the day, it’s not just about protecting your business; it’s about creating a safer digital world for us all.

We can help you do that. Get in touch.

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May A Force Field Be With You

Force Field around a laptop

“That won’t happen to me” is something many business owners say when discussing cyber-scams and the need for adequate protections for their business, but these days it’s getting to be a really, really stupid statement that you definitely don’t want your clients, employees and banker to hear.

Generative AI (artificial intelligence) tools are allowing scammers to produce deep fakes to defraud their targets. Earlier this year, Clive Kabatznik, an investor in Florida, called his local Bank of America representative to discuss a big money transfer he was planning to make.

Immediately after this legitimate call, a scammer called the bank back using an AI-generated deepfake voice of “Clive” to convince the banker to transfer the money to another account. Fortunately, the banker was suspicious enough that no money was transferred, but not everyone is as lucky.

According to a report titled The Artificial Imposter by McAfee, a well-established cyber security firm, 77% of AI voice scams were successful in securing money from their target. Even scarier, AI tools can clone a voice from just three seconds of audio.

A UK-based energy firm’s CEO was the victim of a voice scam when he thought he was talking to his boss, the CEO of the parent company based in Germany. The voice on the other end of the line instructed him to send the equivalent of $233,000 to a Hungarian supplier. The voice was so convincing, down to the slight German accent, that the CEO complied without hesitation. By the time they realized what had happened, the money had already been transferred to Mexico and distributed to other locations that weren’t traceable. 

But big businesses aren’t the only ones targeted.

Jennifer DeStefano, a mother of a 15-year-old daughter, recounted during a US Senate hearing her terrifying encounter with an AI scammer who used the voice of her daughter to attempt to convince her that the girl had been kidnapped. Fortunately, her daughter was in her bed sleeping at the time, and Jennifer was able to realize it was a scam. Many others aren’t as lucky as Jennifer and are getting scammed by AI voices of grandchildren, children and other loved ones who “urgently need money.”

This approach is still so new that there’s no comprehensive accounting of how often it’s happening, but the CEO of Pindrop, a security company that monitors audio traffic for many of the largest US banks, said he had seen a jump in its prevalence this year – and in the sophistication of scammers’ voice-fraud attempts. Another large voice-authentication vendor, Nuance, saw its first successful deepfake attack on a financial services client late last year.

With the rapid advancement of AI technology and its wider availability as costs come down, coupled with the broad availability of recordings of people’s voices on TikTok, Facebook, Instagram and YouTube, the perfect conditions have been created for voice-related AI scams.

What do you need to do to protect yourself?

For starters, share this article to make sure your staff is aware of these types of scams. Next, instruct them to ALWAYS check with you via a text message or other means BEFORE transferring money. If you’re not a business owner, you can do the same with your family, using a code word or other means of verifying the caller’s legitimacy.

Also, check the caller ID. If it’s something you don’t recognize, or it’s a blocked number, that’s a BIG red flag that it’s a scam. Even if it sounds like them on the other end of the line, hang up and call their phone direct or the place they’re supposed to be (school, office, etc.).

If the person calling has on-fire urgency and wants money wire-transferred or a Bitcoin payment, that’s another huge red flag. Real emergencies don’t come with highly skeptical payment demands.  

In business, you’ve clawed and climbed your way to the top, dodging all sorts of pitfalls and predators that have tried to make you their meal. Such threats are everywhere, and the higher you climb, the more you’ll find hiding behind every tree, every rock and every step. No matter how small and insignificant you might think you are, you ARE a target for someone, and being casual about cyber security and the threats they pose is an absolute surefire way to be robbed.

If you don’t want this to happen to you, click here to request a free Cyber Security Risk Assessment to see just how protected your organization is against known predators. If you haven’t had an independent third party conduct this audit in the last 6 months, you’re due.

It’s completely free and confidential, without obligation. Voice scams are just the latest in a tsunami of threats aimed at small business owners, with the most susceptible being the ones who never “check the locks” to ensure their current IT company is doing what they should. Claim your complimentary Risk Assessment today.

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That long password isn’t keeping you better protected

Passwords are important

How secure do you think your passwords are? Do you believe that longer is always better? Well, we have some news for you. It’s time for a serious talk about password security.

New research has revealed a sobering truth – even passwords that are 15 characters long can be compromised. Yes, you read that right. It’s time to face the stark reality… length doesn’t always mean strength.

The eight-character password reigns supreme as the most compromised length of password. But don’t breathe a sigh of relief if yours is a longer one. The 15-character password also makes an appearance in the top ten most compromised lengths.

You might ask, “How could this be?” The answer lies not only in the password length but also in the content of the password and whether you use the same password on multiple sites.

The most compromised eight-character password is none other than “password” itself, while the most compromised 15-character password is “Sym_newhireOEIE”.

Doesn’t exactly feel secure, does it?

It’s not just about individual people. Businesses like yours are at high risk too. An alarming 86% of all cyber attacks start with stolen credentials. That’s nearly nine out of ten attacks. Can you afford to be complacent?

Sure, longer passwords do offer more resistance to brute force cracking. An eight-character password can be cracked in five minutes, while a good 15-character one could take up to 37 million years if it’s not following any obvious pattern (i.e., it’s random and uses many types of character). Impressive, isn’t it?

But remember, this is just one piece of the puzzle. Length alone won’t save you from stolen credentials via phishing attacks.

Use a robust business password manager. Not only will it randomly generate long passwords for you, but it will also remember them and fill in the login box for you.

You should also use two factor authentication, where you generate a code on a separate device to prove it’s you. Even if cyber criminals crack your password, they still won’t be able to access your data.

If you need help keeping your business better protected, get in touch.

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Get ready for another game-changer from Teams

Picture an AI-enhanced experience that streamlines your business communication and improves overall productivity to unprecedented levels.

Sounds a little like science fiction, right? But with Microsoft’s latest announcement, this future is closer than you think.

Microsoft Teams is launching an ‘AI library’ that promises to revolutionise our Teams experience.

The goal?

To empower developers to integrate Large Language Models (LLMs) into their Teams apps. The most famous LLM right now is ChatGPT.

You might wonder how that will help your business. Well essentially, it could mean you have a sophisticated AI at your beck and call during your Teams meetings.

The AI library, rolling out right now, will provide developers with a suite of code functionalities making it easier for them to integrate LLMs into their apps. This means creating Bots, Message Extensions, and Adaptive Cards for more engaging conversational experiences will be a breeze.

Microsoft assures us that the AI library will also aid the seamless migration of existing Bots, Message Extensions, and Adaptive Cards functionalities into Teams.

Isn’t this the same company that gave us the Copilot tool? Yep! Back in March 2023, Microsoft introduced GPT-4 integration across Microsoft 365 with its Copilot tool, which can whip up emails, compile reports, and, as Microsoft claimed very grandly, “rediscover the soul of work”. Who knew AI could be so poetic?

And let’s not forget the recently unveiled tool which uses AI to generate meeting notes, suggest follow-up actions, and even provide timeline markers for instant access to relevant parts of a call.

Microsoft Teams is on a mission to redefine our experience with AI. This isn’t just about making our lives easier; it’s about unlocking new possibilities for productivity and efficiency. Honestly, we can’t wait to see what the new AI library will bring.

If you need help getting more from Teams across your business, get in touch.

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Windows 11 is about to get better!

Windowss 11 done better

Windows 11 is already packed with enough goodies, but it’s about to get even better.

Are you ready for a major upgrade to your favourite tools included with the operating system?

First, let’s talk about the Snipping Tool. This humble screenshotting tool has been quietly serving us for years, capturing our screens one snip at a time. But now, with a new text capture and recognition capability, called ‘Text Actions,’ we’re looking at a drastic game-changer. You can copy and paste text straight from a screenshot. No more typing out information from an image like a caveman (or a more modern version of a caveman anyway).

And that’s not all. A new ‘Quick Redact’ function, lets you hide sensitive information right in the screenshot. Gone are the days of awkwardly scribbling over confidential data with a digital marker.

With integration from Windows 11’s Phone Link feature, your Android devices and PC are going to be best friends too. Syncing will be so much easier.

Now, let’s talk about the Photos app. Just when we thought it couldn’t get any better, Microsoft pulls another rabbit out of the hat. Based on community feedback – yes, they do listen to us – the Photos app is getting a makeover complete with a new Background Blur option.

Want to make your subject pop by blurring out the background? No problem. Need to control the intensity of the blur or select specific areas to blur? They’ve sorted it.

The new ‘Content Search’ capability for photos backed up on OneDrive is a game-changer as well.

Ever wished you could search for a photo based on its content? Wish granted! Using intelligent image detection software, Microsoft will now scan and label your photos with searchable tags. And yes, you can also search for photos based on location, across local files, OneDrive, and even Apple’s iCloud. That’s right, iPhone users haven’t been left out.

Now, we know some people are still smarting from the changes to the Windows 10 Photos app, notably the removal of the Video Editor feature. But it looks like Microsoft may be making amends. The vague mention in Microsoft’s announcement that “Edit and Create Video options are now easily accessible at the top of the gallery view” suggests some video editing functions might be heading our way. We’ll just have to wait and see what that means.

As we eagerly await these updates, one thing is clear: Microsoft is not resting on its laurels. They’re working tirelessly to make our lives easier one update at a time. I’m thrilled, and as a business owner, you should be too. After all, who doesn’t love a good upgrade?

If you’d like to get started with Windows 11 or need a hand spreading its productivity features to your team, we can help. Get in touch.

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Are Your Business Tools Ticking Time Bombs For A Cyber-Attack?

Are Your Business Tools Ticking Time Bombs For A Cyber-Attack?

In June a popular file-sharing software amongst big-name companies likes Shell, Siemens Energy, Sony, several large law firms, a number of US federal agencies such as the Department of Health and more was hacked by Russia-linked cybercrime group Cl0p. Security Magazine reported that, to date, there are 138 known companies impacted by the breach, resulting in the personal information of more than 15 million people being compromised. More are expected to emerge as the investigation continues.

If you’re reading that list of company names thinking, “I’m just a small business compared to these big guys – that won’t happen to me,” we’ve got news for you. Many of these companies have cyber security budgets in the millions, and it still happened to them, not because they were ignoring the importance of cyber security, but because of a piece of software they use to run their business.

Progress Software’s MOVEit, ironically advertised as a tool you can use to “securely share files across the enterprise and globally,” “reduce the risk of data loss” and “assure regulatory compliance,” was exploited by a tactic called a zero-day attack. This occurs when there is a flaw in the application that creates a gap in security and has no available patch or defense because the software maker doesn’t know it exists. Cybercriminals quickly release malware to exploit the vulnerability before the software maker can patch it, essentially giving them “zero days” to respond.

These attacks are dangerous because they are difficult to prevent and can quickly and easily ruin smaller businesses.

Depending on the organization’s motives, the stolen data can be deleted, held for ransom or sold on the dark web. Or, if you are lucky enough to recover your data, you might still end up paying out thousands or more in fines and lawsuits, losing money from downtime and coming out on the other end with a damaged reputation that causes clients to leave anyway. In MOVEit’s case, the cybercrime agency Cl0p has claimed on their website that their motivation is purely financial and has allegedly deleted data obtained from government agencies as they were not the intended targets.

What does this mean for small businesses?

For starters, it underlines the harsh reality that cyber security isn’t just the concern of big businesses and government agencies. In fact, small businesses can be more vulnerable to cyber-attacks, as they often dedicate fewer resources to protection.

It also means that even if your organization is secure, the third-party vendors you work with and the tools you choose to use in your business still pose potential risks. Most of MOVEit’s customers that were affected likely had strong cyber security measures in place. Even though it was no direct fault of their own, at the end of the day, those companies still must go back to their clients, disclose what happened and take the verbal, legal and financial beating that comes with a data breach.

The MOVEit hack serves as a grim reminder of the critical importance of cyber security for businesses of all sizes.In the face of an increasingly sophisticated and fast-moving cyberthreat landscape, businesses cannot afford to ignore these risks. Cyber security must be an ongoing effort, involving regular assessments, updates, monitoring, training and more. As this terrible incident shows, a single vulnerability can lead to a catastrophic breach with severe implications for the business and its customers.

In the digital age, cyber security isn’t just a technical issue – it’s a business imperative.

If you have ANY concerns about your own business or simply want to have a second set of eyes examine your network for vulnerabilities, we offer a FREE Cyber Security Risk Assessment. Click here to schedule a quick consultation to discuss your current situation and get an assessment on the schedule.

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