Business Archives

Beware Of Cybersquatters!

19th January 2024

Have you ever searched for a specific website but landed on a completely different one after misspelling a letter or two in the URL? This deceptive tactic is known as cybersquatting. This practice not only jeopardizes the online presence of businesses and individuals but also poses a significant challenge in the ever-evolving landscape of cyber security. The scariest part is that you can be a victim of a cybersquatted domain and not even realise it.

Here’s what you need to know about this type of cybercrime:

What Is Cybersquatting?

Cybersquatting, also known as domain squatting, involves the malevolent act of registering a domain name that is confusingly similar to that of a legitimate entity, be it a business, organisation or individual. The primary motive behind this maneuver is often financial gain, with cybersquatters aiming to exploit the recognition and success of well-known brands. However, the repercussions extend beyond monetary losses, as cybersquatting can stain the reputation of its victims.

Types Of Cybersquatting

There are many types of cybersquatting scams, but here are the most common ones that you need to be aware of.

Top-Level Domain (TLD) Exploitation:
A TLD is the final element of a domain name, such as “.com,” “.co.uk” and “.org.” Because there are so many variations, it’s difficult for small to medium-sized businesses to register all of them for their brand, and it’s even more difficult for celebrities or famous individuals.

Cybercriminals will register matching domains using different TLDs and either create offensive or inappropriate websites, requesting the original domain owner to pay them to take them down, or they will use these websites to gain customers’ trust and make them susceptible to phishing attacks.

Typosquatting: This form of cybersquatting involves intentionally registering misspelled domain names to capitalize on common typos, leading unsuspecting users to malicious sites.

If you take Facebook.com, for example, here’s how a cybersquatter might buy their domains:

Faecbook.com
Facebokk.com
Faceboook.com

Typos are easy to make, so misspelled domains can generate a lot of traffic.

Look-Alike Cybersquatting: This form of cybersquatting involves creating domains with common words added to mislead customers, even if they aren’t confusingly similar at first glance.

Here are a few examples:

Original: Google.com
Lookalike: G00gle.com
Original: Amazon.com
Lookalike: amaz0n.com or amazon1.com
Original: Microsoft.com
Lookalike: Microsofty.com

Looking at these, you might not think they’d easily trick users, but they still do!

How To Avoid Being A Cybersquatting Victim

You can avoid being a cybersquatting victim by taking a proactive approach. Here are a few steps to take:

Register Your Trademark: To benefit from the full protection of the Anti-Cybersquatting Consumer Protection Act (ACPA) and Uniform Domain Name Dispute Resolution Policy (UDRP), it can be helpful to register your trademark early. These regulations will still apply if a cybercriminal registers a cybersquatting domain name and you have an unregistered trademark; however, you’ll need to prove you were using it for business before the domain was registered. Trademarks aren’t required, but they can make this easier.

Invest In Multiple Prominent TLDs: When you register your domain, also register it with the most popular TLDs, like .co and .org.
Be Cautious Of What Websites You Visit: When typing URLs into the address bar, double-check to make sure you’re going to the correct website.

This applies to links you click too! Hover over links with your mouse to confirm that it is the correct link. For extra security, skip clicking links and type them into the search bar on your own.

Cybersquatting is only one method hackers use to cause chaos. Cybercriminals are constantly coming up with new ways to scam businesses and individuals alike. If you want to double down on security to make sure you and your company are protected from sneaky attackers, we can help.

We’ll conduct a FREE, no-obligation Security Risk Assessment where we’ll examine your network security solutions to identify if and where you’re vulnerable to an attack and help you create a plan of action to ensure you’re protected. Click here to book a 10-minute Discovery Call with our team to get started.

Beware of These 2024 Emerging Technology Threats

17th January 2024

The global cost of a data breach last year was USD $4.45 million. This is an increase of 15% over three years. As we step into 2024, it’s crucial to be aware of emerging technology threats. Ones that could potentially disrupt and harm your business.

Technology is evolving at a rapid pace. It’s bringing new opportunities and challenges for businesses and individuals alike. Not all technology is benign. Some innovations can pose serious threats to our digital security, privacy, and safety.

In this article, we’ll highlight some emerging technology threats to be aware of in 2024 and beyond.

Data Poisoning Attacks

Data poisoning involves corrupting datasets used to train AI models. By injecting malicious data, attackers can skew algorithms’ outcomes. This could lead to incorrect decisions in critical sectors like healthcare or finance. Some actions are vital in countering this insidious threat. These include protecting training data integrity and implementing robust validation mechanisms.

Businesses should use AI-generated data cautiously. It should be heavily augmented by human intelligence and data from other sources.

5G Network Vulnerabilities

The widespread adoption of 5G technology introduces new attack surfaces. With an increased number of connected devices, the attack vector broadens. IoT devices, reliant on 5G networks, might become targets for cyberattacks. Securing these devices and implementing strong network protocols is imperative. Especially to prevent large-scale attacks.

Ensure your business has a robust mobile device management strategy. Mobile is taking over much of the workload Organisations should properly track and manage how these devices access business data.

Quantum Computing Vulnerabilities

Quantum computing, the herald of unprecedented computational power, also poses a threat. Its immense processing capabilities could crack currently secure encryption methods. Hackers might exploit this power to access sensitive data. This emphasises the need for quantum-resistant encryption techniques to safeguard digital information.

Artificial Intelligence (AI) Manipulation

AI, while transformative, can be manipulated. Cybercriminals might exploit AI algorithms to spread misinformation. They are already creating convincing deepfakes and automating phishing attacks. Vigilance is essential as AI-driven threats become more sophisticated. It demands robust detection mechanisms to discern genuine from malicious AI-generated content.

Augmented Reality (AR) and Virtual Reality (VR) Exploits

AR and VR technologies offer immersive experiences. But they also present new vulnerabilities. Cybercriminals might exploit these platforms to deceive users, leading to real-world consequences.

Ensuring the security of AR and VR applications is crucial. Especially to prevent user manipulation and privacy breaches. This is very true in sectors like gaming, education, and healthcare.

Ransomware Evolves

Ransomware attacks have evolved beyond simple data encryption. Threat actors now use double extortion tactics. They steal sensitive data before encrypting files. If victims refuse to pay, hackers leak or sell this data, causing reputational damage.

Some defenses against this evolved ransomware threat include:

Robust backup solutions
Regular cybersecurity training
Proactive threat hunting

Supply Chain Attacks Persist

Supply chain attacks remain a persistent threat. Cybercriminals infiltrate third-party vendors or software providers to compromise larger targets. Strengthening supply chain cybersecurity is critical in preventing cascading cyber incidents. Businesses can do this through rigorous vendor assessments, multi-factor authentication, and continuous monitoring.

Biometric Data Vulnerability

Biometric authentication methods, such as fingerprints or facial recognition, are becoming commonplace. But users can’t change biometric data once compromised, like they can passwords. Protect biometric data through secure encryption. Ensure that service providers follow strict privacy regulations. These are paramount to preventing identity theft and fraud.

Advanced Phishing Attacks

Phishing attacks are one of the oldest and most common forms of cyberattacks. These attacks are becoming more sophisticated and targeted thanks to AI. For example, hackers customize spear phishing attacks to a specific individual or organization. They do this based on online personal or professional information.

Another example is vishing attacks. These use voice calls or voice assistants to impersonate legitimate entities. They convincingly persuade victims to take certain actions.

Ongoing employee phishing training is vital. As well as automated solutions to detect and defend against phishing threats.

Tips for Defending Against These Threats

As technology evolves, so do the threats that we face. Thus, it’s important to be vigilant and proactive. Here are some tips that can help:

Educate yourself and others about the latest technology threats.
Use strong passwords and multi-factor authentication for all online accounts.
Update your software and devices regularly to fix any security vulnerabilities.
Avoid clicking on suspicious links or attachments in emails or messages.
Verify the identity and legitimacy of any callers or senders. Do this before providing any information or taking any actions.
Back up your data regularly to prevent data loss in case of a cyberattack.
Invest in a reliable cyber insurance policy. One that covers your specific needs and risks.
Report any suspicious or malicious activity to the relevant authorities.

Need Help Ensuring Your Cybersecurity is Ready for 2024?

Last year’s solutions might not be enough to protect against this year’s threats. Don’t leave your security at risk. We can help you with a thorough cybersecurity assessment, so you know where you stand.

Article used with permission from The Technology Press.

Your 15-Step IT Profitability Road Map For 2024

12th January 2024

If you’re hoping to cut costs and boost profitability in 2024 without compromising productivity or efficiency, assessing the technology you use in day-to-day operations is one of the first areas in your business to examine.

We’ve created a road map that you can use to go step-by-step through your organisation to determine if and where you can be saving money or utilizing new or better technology to improve operational efficiency.

Technology Inventory:

Conduct a comprehensive inventory of your current technology assets, including hardware, software licenses and peripherals like monitors, printers, keyboards, etc.
Identify outdated or underutilised equipment that can be upgraded or decommissioned.

Software Licensing And Subscriptions:

Review all software licenses and subscriptions to ensure compliance.
Identify any unused or redundant software and eliminate unnecessary expenses.

Cloud Services Optimization:

Evaluate your usage of cloud services and consider optimizing resources based on actual needs.
Monitor and adjust cloud service subscriptions to match fluctuating business demands.
Evaluate security protocols for cloud-based services to ensure you’re not at risk of a data breach. This can be an expensive problem, so do not skip it.

Energy Efficiency:

Implement energy-efficient practices, such as consolidating servers, using energy-efficient hardware and optimizing data center cooling.
Consider virtualisation to reduce the number of physical servers, saving both energy and hardware costs.

Remote Work Infrastructure:

Optimise remote work capabilities to support flexible working arrangements. Inefficiency in this area will decrease productivity, inflate costs and increase cyber security risks.
Invest in secure collaboration tools and virtual private network (VPN) solutions for remote access.

Data Storage Optimization:

Assess data storage needs and implement data archiving strategies to free up primary storage. Are you saving documents you don’t need? Are there redundant files that should be removed?
Consider cloud storage options for scalability and cost-effectiveness.

Network Performance:

Regularly monitor and optimize network performance to ensure faster and more reliable data transfer, reduce downtime, enhance the user experience and support cost savings, ultimately contributing to the overall efficiency and success of your business operations.
Implement quality of service (QoS) settings to prioritise critical applications and services.

IT Security Measures:

Regularly update and patch software to address security vulnerabilities.
Ensure that antivirus, anti-malware and other security solutions are up-to-date and active.
Conduct regular security audits and employee training to prevent security breaches.

NOTE: This cyber security measures list barely scratches the surface. If you haven’t had a professional dig into your security solutions, this needs to be a priority. Data breaches are expensive and can shut a business down. Click here to book a call with our team.

IT Help Desk Efficiency:

Implement or optimise an IT help desk system to streamline support requests.
Use a faster, more efficient ticketing system to track and prioritise IT issues, improving response times and resolution rates.

Mobile Device Management (MDM):

Implement MDM solutions to manage and secure mobile devices used by employees.
Enforce policies that ensure data security on company-issued or BYOD (bring your own device) devices.

Vendor Management:

Review vendor contracts and negotiate better terms, or explore competitive options.
Consolidate vendors where possible to simplify management and potentially reduce costs.
Evaluate vendor cyber security practices to ensure your data is as secure as possible. If they are breached and your data is released, you’re still at fault.

Employee Training Programs:

Provide ongoing training programs to enhance employees’ IT skills and awareness.
Reduce support costs by empowering employees to troubleshoot common issues independently.

Energy-Efficient Hardware:

Invest in energy-efficient hardware to reduce electricity costs and contribute to environmental sustainability.
Consider upgrading to newer, more power-efficient devices when replacing outdated equipment.

Paperless Initiatives:

Explore paperless solutions to reduce printing and document storage costs.
Implement digital document management systems for greater efficiency and cost savings.

Telecommunications Optimization:

Review telecom expenses and consider renegotiating contracts or exploring alternative providers.
Utilise Voice over Internet Protocol (VoIP) for cost-effective and scalable communication solutions.

By systematically addressing these areas, business owners can enhance their IT infrastructure, drive productivity and achieve cost savings that contribute to overall profitability. Regularly revisiting and updating this checklist will help businesses stay agile in the ever-changing landscape of technology and business operations.

If you need help implementing the action steps on this list, our team is ready to help. Click here to book a FREE 10-Minute Discovery Call with our team, where we’ll discuss what your company needs and answer questions you might have.

14 Helpful Tips for New YearDigital Decluttering

10th January 2024

These days, our lives are intricately woven into the digital fabric. From emails to photos, documents to apps, our devices store tons of information. It’s easy to feel overwhelmed at the sight of an endless inbox or app library.

As the new year begins, it’s the perfect time for a digital declutter. A clean and organised digital environment can help you improve your productivity. It also reduces stress. Here are some practical tips to help you declutter your digital space.

1. Start with a digital inventory

Before diving in, assess your digital landscape. Take stock of your devices, accounts, and digital files. Knowing what you have is the first step toward effective decluttering.

2. Focus on your most-used digital spaces

You don’t have to declutter everything at once. Start with the digital spaces that you use the most. Such as your email, cloud storage, and social media. These are the places where digital clutter can accumulate. As well as affect your performance and well-being.

Also, focus on your primary devices. Like your smartphone, laptop, or tablet. Decluttering these devices will have an immediate impact on your daily life.

3. Organize your files and folders

One of the best ways to declutter your digital space is to organise your files and folders. Create a systematic file organisation structure. Use clear, intuitive folder names and categorize files logically. Use colour coding to quickly identify specific subjects. This makes locating documents easier and prevents clutter from accumulating.

Delete or archive any files that you don’t need anymore. Back up your important data to a cloud service or an external drive.

4. Clean up your email inbox

Your email inbox can be a source of stress and distraction. Especially if it’s overflowing with unread or unwanted messages.

To declutter your email inbox, you can:

Unsubscribe from newsletters or promotional emails that you don’t read or need.
Use filters or labels to sort your emails by sender, subject, or priority.
Archive or delete old or irrelevant emails.
Set up a folder or label for the current year, quarter, or month, and move your emails there.
Refresh your email signature and make sure it has your correct information.

Social media can be a great way to connect with others. But it can also be a source of digital clutter. Especially if you have too many accounts, posts, messages, or notifications.

To declutter your social media accounts, you can:

Delete or deactivate any accounts that you don’t use or need.
Unfollow or mute any accounts that don’t add value to your life.
Clear your message inboxes and delete any spam or unwanted messages.
Delete or archive any posts or photos that you don’t want to keep.
Adjust your privacy and notification settings to suit your preferences.

6. Review your subscriptions

Another way to declutter your digital space is to review your subscriptions. You may have signed up for services that you don’t use or need anymore. Cancel any subscriptions that you don’t need. These may include streaming services, membership sites, cloud services, or mobile apps.

This decluttering move can help you save money besides streamlining your digital environment.

7. Review and delete unused apps

Apps can clutter your device and drain its resources. Review your apps and delete the ones you seldom use. Keep only essential applications to optimize device performance.

Old, unused mobile apps can also pose a security risk. If you’re not using the app, it’s likely outdated. Update any apps that you’re keeping to properly secure them.

8. Clear your desktop and downloads folder

A cluttered desktop and downloads folder can hamper productivity. Move files to appropriate folders and clear your desktop. This creates a clean, distraction-free workspace. It can also speed up your computer.

9. Secure your digital identity

Review your online accounts. Delete unused accounts and update passwords for security. Consider using a reputable password manager to enhance your online security.

10. Evaluate your digital habits

Reflect on your digital habits. Identify time-wasting activities and limit them. Set boundaries for social media and focus on meaningful online interactions.

11. Create digital detox days

Set up specific days for a digital detox. Disconnect from screens. Engage in physical activities and spend quality time with loved ones. Regular digital detox fosters mental well-being.

12. Streamline notifications

Excessive notifications can overwhelm and distract. You may feel like you’re not getting anything done because of constant interruptions. Customise app notifications, allowing only essential alerts. This minimises distractions and enhances focus.

13. Invest in digital tools

Use productivity apps and tools. Project management apps, note-taking tools, and calendars help streamline tasks and enhance efficiency.

14. Practice regular maintenance

Digital decluttering is not a one-time task. It’s an ongoing process. Schedule regular maintenance sessions to keep your digital life organized and clutter-free.

Need Help with Data Management Solutions?

Here’s to stepping into the new year with a clear, focused mind and a more organized digital life. We can help you keep your data under control. We offer effective data storage, backup, and management solutions.

Article used with permission from The Technology Press.

Video calls ARE Stressful

8th January 2024

You know that feeling when you’ve spent way too much time in virtual meetings, and you’d trade your favourite coffee mug for some real face-to-face interaction? That’s called Zoom fatigue.

It turns out there’s scientific evidence to back up what we’ve all been feeling.

Recently, researchers from Austrian universities decided to take a closer look at the impact of video conferencing on our bodies and minds. They strapped participants with EEG and ECG monitors and went to town with Zoom, Microsoft Teams, and similar platforms.

The results were eye-opening.

Brain signal frequency, as measured by EEG, showed a noticeable increase in higher-level frequencies associated with concentration, attention, and stress during online meetings compared to in-person encounters. So, it’s not just your imagination – those video calls are really making you work extra hard to stay focused.

Additionally, the study revealed changes in heart rate variability, indicating ongoing signs of fatigue throughout the course of an online meeting.

Before you swear off video meetings forever, it’s essential to consider the study’s context. The participants were university students, not corporate warriors, and the study was conducted on-campus, not from cosy home offices. So, there might be some variations based on age and environment.

However, the key takeaway is that communicating face-to-face versus through a screen can have a significant impact on the human body. So, even if you’re not a 24-year-old student on a college campus, video conferencing fatigue is a real thing.

What can businesses do if they want to keep the benefits of video conferencing without driving their employees up the virtual wall?

Consider using collaboration tools like Teams, Slack, or even good old-fashioned email to reduce the need for real-time video meetings. Give your team the flexibility to respond when it suits them best.

If possible, schedule in-person meetings when it’s safe and practical to do so. Nothing beats the personal touch of a face-to-face conversation, and it’s a refreshing break from the virtual world.

The simplest solution can often be the most effective. Have an open conversation with your employees about their preferences for communication. Some may thrive in video meetings, while others may prefer written updates or phone calls.

When you do schedule video meetings, keep them short and sweet. Avoid back-to-back calls and allow time for breaks between meetings to prevent burnout.

The message is clear: don’t throw out your webcam just yet. Instead, take a step back, assess your communication methods, and find the right mix that keeps your team engaged and energised.

Can we help you find the tech tools to keep your people productive and engaged? Get in touch.

How IT Support Companies Charge For Their Services – Part 2 Of 2

5th January 2024

Continuing on from our previous blog post, we’re answering one of the most common questions we get from new prospective clients: “What do you charge for your IT services?” In the last blog posted, we discussed the most common models – break-fix and managed IT. In this post, we’ll discuss the actual fees.

The price ranges provided are industry averages based on a recent IT industry survey conducted by a well-known and trusted independent consulting firm, Service Leadership, that collects, analyses and reports on the financial metrics of IT services firms from around the country.

We are providing this information to give you a general idea of what most MSPs and IT services charge and to help you understand the VAST DIFFERENCES in service contracts that you must be aware of before signing on the dotted line. Please note that the actual price is not what’s most important but instead what you are getting for your money. There are a lot of ways “cheaper” IT firms hide the true cost of their fees, and the lowest bidder might actually end up costing you a lot more than you bargained for.

With that in mind, here are the fee ranges for IT services and IT support for small businesses in Plymouth:

Hourly Break-Fix Fees: Most IT services companies selling break-fix services charge between £40 and £120 per hour, with a one-hour minimum. In some cases, they will give you a discount on their hourly rates if you purchase and pay for a block of hours in advance.

As we discussed, this approach works best for microbusinesses that are not hosting or processing client data that is considered “sensitive,” such as health records, financial information like credit cards, National Insurance numbers, etc., and that have very simple IT. This is definitely not the approach a growing business with five-plus employees would want to choose.

Project Fees: If you are getting an IT firm to quote you for a onetime project, the fees range widely based on the scope of work outlined and the complexity of the project. If you are hiring an IT consulting firm for a project, I suggest you demand the following:

A detailed scope of work that specifies what “success” is. Make sure you document what your expectations are in performance, workflow, costs, security, access, etc. The more detailed you can be, the better. Clarifying your expectations up front will go a long way toward avoiding miscommunications and additional fees later on to give you what you REALLY wanted.
A fixed budget and time frame for completion. Agreeing to this up front aligns both your agenda and the consultant’s. Be very wary of hourly estimates that allow the consulting firm to bill you for “unforeseen” circumstances. The bottom line is this: it is your IT consulting firm’s responsibility to be able to accurately assess your situation and quote a project based on their experience. You should not have to pick up the tab for a consultant underestimating a job or for their inefficiencies. A true professional knows how to take into consideration those contingencies and bill accordingly.

Managed IT Services: Most managed IT services firms will quote you a MONTHLY fee based on the number of devices, users and locations they need to maintain. The average fee per user (employee) ranges from £20 per month to £70 per month – and those fees are expected to rise due to constant inflation and a tight IT talent labour market.

Obviously, as with all services, you get what you pay for. “Operationally mature” MSPs typically charge more because they are far more disciplined and capable of delivering cyber security and compliance services than smaller, cheaper-priced MSPs.

They also include CIO (chief information officer) services and dedicated account management, have better financial controls (so they aren’t running so lean that they are in danger of closing their doors) and can afford to hire and keep knowledgeable, qualified techs vs. junior engineers or cheap, outsourced labour.

To be clear, I’m not suggesting you have to pay top dollar to get competent IT services, nor does paying “a lot of money” guarantee you’ll get accurate advice and responsive, customer-centric services. But if an MSP is charging on the low end of £20 per employee or less, you have to question what they are NOT providing or NOT including to make their services so cheap. Often they are simply not providing the quality of service you would expect and are leaving out critical security and backup services that you definitely want to have in place.

Are you done with ongoing IT problems, downtime and ineffective systems? Then it’s time you gave us a call and let us deliver the responsive, quality IT support you want with friendly, UK-based techs who are both knowledgeable and easy to work with.

Schedule your free initial consultation with one of our senior advisors by calling us at 01752 546967 or going to www.limbtec.com/book-a-call.

On this call, we can discuss your unique situation and any concerns you have and, of course, answer any questions you have about our services and how we might be able to help you. We are also happy to provide you with a competitive bid.

How IT Support Companies Charge For Their Services – Part 1 Of 2

3rd January 2024

Before you can accurately compare the fees, services and deliverables of one IT services company to that of another, you need to understand the two predominant pricing and service models most of these companies offer. Many companies offer a blend of the two, while others are strict about offering only one service plan. The two most popular are:

Time And Materials (Hourly). In the industry, we call this “break-fix” services because the IT company is called to “fix” something when it “breaks” instead of doing regular maintenance and support. These services are typically priced by the hour. The price you pay will vary depending on the provider you choose and the complexity of the problem. Ransomware removal will require a more experienced and skillful tech vs. a simple printer problem.

Under this model, you might be able to negotiate a discount based on buying a block of hours. The scope of work might range from simply resolving a specific problem (like fixing slow WiFi or resolving an e-mail problem) to encompassing a large project like a software upgrade, implementing cyberprotections or even an office move. Some companies will offer staff augmentation and placement under this model as well.

Similar to this are value-added reseller services. VARs typically do IT projects for organisations that have internal IT departments. The term “value-added” reseller is based on the fact that they resell hardware (PCs, firewalls, servers, etc.) and software, along with the “value-added” services of installation, setup and configuration. VARs typically service larger organisations with internal IT departments. A trend that has been gaining ground over the last decade is that fewer VARs exist, as many have moved to the managed IT services model.
Managed IT Services (MSP, or “Managed Services Provider”). This is a model where the IT services company, called an MSP, takes on the role of your fully outsourced IT department. In this model, they handle everything related to your IT “infrastructure.” That includes (but is not limited to) the following:
- Troubleshooting IT problems (help desk support).
- Setting up and supporting PCs, tablets, Macs and workstations for new and existing employees, both on-site and remote.
- Installing and setting up applications such as Microsoft 365, Google Workspace, SharePoint, etc.
- Setting up and managing the security of your network, devices and data to protect against hackers, ransomware and viruses.
- Backing up your data and assisting in recovering it in the event of a disaster.
- Providing a help desk and support team to assist employees with IT problems.
- Setting up and supporting your phone system.
- Monitoring and maintaining the overall health, speed, performance and security of your computer network on a daily basis.

In addition to managing your IT, a good MSP will provide you with an IT road map and budget for necessary projects to further secure your network and improve the stability and availability of critical applications, as well as ensure that your IT systems are compliant with various data protection laws (GDPR, PCI, etc.) and that your cyberprotections meet the standards on any cyber insurance plan that you have.

What are the pros and cons?

The advantage of break-fix services is that you only pay for IT support when you need it, without being locked into a monthly or multiyear contract. If you’re not happy with the service you’re getting, you can change providers easily. If you’re a microbusiness with only a few employees, very simple IT needs where you don’t experience a lot of problems and don’t host or handle sensitive data (medical records, credit cards, National Insurance numbers, etc.), break-fix might be the most cost-effective option for you.

However, the downsides of break-fix services are many, particularly if you’re NOT a microbusiness and/or if you handle sensitive, “protected” data. The five big downsides are as follows:

Break-fix can be very expensive when you have multiple issues. Because you’re not a managed client, the IT company resolving your problem will likely take longer to troubleshoot and fix the issue than if they were regularly maintaining your network and therefore familiar with your environment AND had systems in place to recover files or prevent problems from escalating.
Paying hourly works entirely in your IT company’s favor, not yours. Under this model, the IT consultant can take the liberty of assigning a junior (lower-paid) technician to work on your problem who may take two to three times as long to resolve an issue that a more senior (and more expensive) technician may have resolved in a fraction of the time because there’s no incentive to fix your problems fast. In fact, they’re incentivized to drag it out as long as possible, given that they’re being paid by the hour.
You are more likely to have major issues. One of the main reasons businesses choose a managed services provider is to PREVENT major issues from happening. As Benjamin Franklin famously said, “An ounce of prevention is worth a pound of cure.”
You can’t budget for IT services and, as already explained, could end up paying more in the long run if you have to constantly call for urgent “emergency” support.
You won’t be a priority for the IT company. All IT firms prioritize their contract managed clients over break-fix clients. That means you get called back last and fit in when they have availability, so you could be down for days or weeks before they can address your problem.

Are you done with ongoing IT problems, downtime and ineffective systems? Then it’s time you gave us a call and let us deliver the responsive, quality IT support you want with friendly, US-based techs who are both knowledgeable and easy to work with.

Schedule your free initial consultation with one of our senior advisors by calling us at 01752 546967 or going to www.limbtec.com/book-a-call

On this call we can discuss your unique situation and any concerns you have and, of course, answer any questions you have about our services and how we might be able to help you. We are also happy to provide you with a competitive quote.

An AI-charged blast from the past

1st January 2024

Happy New Year.

Remember Microsoft Paint? The simple drawing tool that many of us used to create pixelated masterpieces in our youth? It’s probably not an app you use very much these days. But what if I told you there’s a reason you might want to revisit it right now?

Microsoft Paint is getting a serious upgrade in Windows 11 – and it’s all about AI.

The big news is the introduction of Dall-E 3 support to Paint, or as it’s known in the app, Cocreator.

Sound familiar?

If you’ve seen the feature in Bing AI, you know it’s a game-changer. This isn’t just any old image creation feature. With Cocreator, you can tell it what you want, specify an art style, and an image based on your description magically appears.

And this isn’t some gimmicky add-on. When Cocreator first rolled out with Bing Chat (now called Copilot), there was a massive rush to use the image generation capability. And the buzz around how good it is? Well, let’s just say it’s been substantial.

Sure, there have been a few hiccups along the way, but when it comes to AI, a bit of turbulence is par for the course.

Windows Latest reports that Cocreator in Paint has left the testing phase and is ready for prime time – it’s now rolling out to all Windows 11 users.

If you’re not seeing the Cocreator feature yet, don’t worry, it’s coming. Just make sure you’re running the latest version of Paint. If Microsoft asks you to sign up for the waiting list, do it.

The Cocreator feature isn’t the only new addition to Paint. The app has been significantly beefed up this year. We’re talking a transparency effect, layers (a much-requested functionality), and even background removal. And these improvements aren’t just for Paint, Microsoft’s core Windows 11 apps are also getting a makeover.

What does this mean for me?

At this point, you might be thinking, “That’s all well and good, but how does this help my business?”

Well, imagine being able to create custom graphics for presentations, reports, or social media posts in seconds. Think about how much time and money that could save.

With Cocreator, anyone on your team can become a graphic designer. No need for expensive software or lengthy training; just describe what you want, and let AI do the rest.

Raring to try this one out (it’s a nice way to start the new year)? You’ll need to have Windows 11 installed. If we can help with that, or any other tech problem this year, get in touch.

Unwrap the gift of knowledge: 5 free AI courses by Microsoft

25th December 2023

Merry Christmas! With the holiday season in full swing, you should be enjoying some well-deserved downtime. But what if I told you that you could make the most of your few days off from your business and prepare to seize the AI opportunity in 2024?

The world of AI is booming, rapidly transforming industries, and redefining how we do business. In fact, according to PwC, AI could contribute up to £12 trillion to the global economy by 2030.

Microsoft has released five free courses on AI that you can take advantage of during your time off.

An Introduction to Artificial Intelligence

Let’s begin with the basics. This course helps you grasp the key concepts in AI. It’s designed for anyone and everyone, regardless of their technical background. By the end of this course, you’ll have a solid understanding of what AI is and how it can benefit your business.

You can find it here: https://www.linkedin.com/learning/introduction-to-artificial-intelligence

What is Generative AI?

Once you’re comfortable with the basics, dive into the world of generative AI. This course covers the fundamentals, including what it is, how it works, different models, and future predictions and implications. You’ll learn how generative AI can be used to create new content and ideas, opening exciting possibilities for innovation and creativity in your business.

You can find it here: https://www.linkedin.com/learning/what-is-generative-ai

Generative AI: The Evolution of Thoughtful Online Search

This course takes a deeper look at the core concepts of generative AI-driven reasoning engines and how they differ from traditional search engine strategies. With a better understanding of these concepts, you’ll be able to leverage the power of AI to improve your online search capabilities, making your business more efficient and effective.

You can find it here: https://www.linkedin.com/learning/generative-ai-the-evolution-of-thoughtful-online-search

Streamlining Your Work with Microsoft Bing Chat

Chatbots are revolutionising the way businesses interact with their customers. This course helps you discover the power of chatbots and how to use them effectively. Learn how to streamline your customer service, automate routine tasks, and provide a better user experience with the help of AI-powered chatbots.

https://www.linkedin.com/learning/streamlining-your-work-with-microsoft-bing-chat

Ethics in the Age of Generative AI

Finally, this course addresses one of the most pressing issues in AI – ethics. As AI continues to permeate every aspect of our lives, it’s crucial that we consider the ethical implications of using these tools and products. This course will guide you on how to navigate these complex ethical issues, ensuring that your use of AI aligns with your values and principles.

You can find it here: https://www.linkedin.com/learning/ethics-in-the-age-of-generative-ai

Make the most of these free courses to help you stay ahead of the curve, enhance efficiency, build trust with your customers, and unlock new opportunities.

I know you want to kick back and relax for the next few days, and you should! But when you hit that no-man’s land between Christmas and New Year and you start to forget what day it is, this is a great investment of your time.

What are you waiting for? Oh, right, the turkey…

9 Smart Ways for Small Businesses to Incorporate Generative AI

22nd December 2023

There is no escaping the relentless march of AI. Software companies are rapidly incorporating it into many business tools. This includes tools like Microsoft 365, Salesforce, and others.

Many people are still concerned about where AI will go. But there is no denying that it makes certain work more efficient. It can generate custom images on demand. Or write a company device policy draft in seconds.

Staying ahead of the curve often means embracing cutting-edge technologies. Even if you’re a little wary about what the future holds.

Generative Artificial Intelligence (GenAI) is unique from the AI of a few years back. It can create, innovate, and optimize. These functions have become a game-changer for businesses of all sizes.

Leveraging Generative AI, small businesses can unlock a world of possibilities. This includes everything from enhancing customer experiences to streamlining operations.

Have you felt bombarded with AI tool options? Unsure where to begin with leveraging it for your business? Let’s explore some smart and practical ways to incorporate GenAI.

1. Personalized Customer Experiences

Generative AI algorithms can analyze customer data and preferences. Using these, it can create personalized experiences.

48% of customers expect specialized treatment for being loyal to a company.

Some of the ways AI can help you improve customer experience include:

Tailored product recommendations
Customized marketing messages
Custom coupons
Proactive engagement

These things help small businesses enhance customer satisfaction, fostering brand loyalty.

2. Presentations & Graphics Creation

Generating a great sales presentation can be time-consuming. AI tools can automate this process. Microsoft Copilot is one of these. It can take meeting notes and prompts and create a presentation. Including images!

Have you ever had trouble finding a promotional image? Tell Bing’s new AI tool what you need. You’ll get several options, tailored to your description.

Example from Bing powered by DALL-E3 in Edge

AI-driven platforms can produce relevant and engaging graphics. This frees up valuable time and saves money for business owners.

3. Chatbots for Customer Support

AI-powered chatbots on websites and social media platforms are becoming commonplace. This is because they enable small businesses to provide instant customer support. Which is exactly what people expect these days.

These chatbots can handle frequently asked questions. They can also assist with product inquiries and customer transactions.

They help small companies provide round-the-clock help for customers. But without having to pay for extra staff hours.

4. Data Analysis and Insights

Generative AI can process vast datasets to extract meaningful insights. Small businesses can use AI algorithms to analyze important data.

Such as:

Market trends
Customer behavior
Operational data

These insights can inform strategic decision-making. Which helps businesses refine their offerings and marketing strategies.

5. Product Design and Prototyping

AI in product design process allows businesses to explore many design variations rapidly. AI algorithms can generate prototypes and simulations. They do this based on specified parameters. This enables small businesses to visualize products before investing in physical prototypes.

6. Supply Chain Optimization

AI can optimize supply chain operations. It can predict demand, identify inefficiencies, and suggest inventory levels. It takes away the human error component. As well as fees up teams from tedious administrative work.

Small businesses can reduce costs and improve efficiency. AI automates a lot of the supply process. This helps ensure products are readily available when customers need them.

7. Dynamic Pricing Strategies

AI-driven pricing algorithms can help companies make better pricing decisions. Pricing your products and services can be tricky. You don’t want to go too low or too high.

AI helps businesses quickly analyze:

Market trends
Competitor pricing
Customer behavior

These data insights help companies optimize pricing strategies. Small businesses can also dynamically adjust prices based on demand. This maximizes profits while remaining competitive in the market.

8. Human Resources and Recruitment

Generative AI can streamline the recruitment process. The hiring process includes a lot of work reviewing resumes. Many candidates don’t make the interview stage.

AI can help by analyzing resumes and screening candidates for you. It can even help with conducting initial interviews. Small businesses can find the best talent to drive their growth faster.

9. Predictive Maintenance

Downtime on a production line is costly. Proactive maintenance is vital. It’s another area where Generative AI can help.

The technology can predict maintenance needs based on data analysis. It helps businesses avoid costly downtimes. It proactively addresses maintenance requirements. As well as helps to ensure smooth operations.

Unsure How to Get Started with AI at Your Business?

Generative AI opens a world of opportunities for small businesses. It can also add to the complexity of a technology infrastructure.

We can help you use it effectively and affordably. Give us a call today to schedule a chat.Article used with permission from The Technology Press.